Membership and Association

Membership and Association Marketing

As a membership and association management company (AMC), we provide specialized services to attract and retain members, while adding value and recognition to your organization.

  • Membership Marketing - We’ll work with you to develop a plan to achieve sales goals by identifying and marketing to prospective members, as well as selling additional products and services to your current membership.

  • Membership Recruiting – We utilize a multifaceted approach to determine the best way to reach your specific target audience, communicate your value and increase membership.

  • Membership Retention - Through marketing research, including member surveys and comparative studies, we’ll determine overall membership satisfaction levels, identify program shortfalls and suggest improvements. We’ll then work with you to identify and implement the changes necessary to ensure continued membership satisfaction and retention.

  • Communications - We’ll work with you to develop a two-fold communication plan that shares your message with potential members and keeps current members informed.

    • Advertising
    • Brochures
    • Newsletters
    • Websites
    • Direct mail
    • Professional letters

  • Affinity Program Development - Increase the value of your membership by offering savings programs that benefit your members. We’ll evaluate your membership to determine purchasing patterns and needs, and develop strategic partnerships between your organization and high-quality vendors for your customized affinity program.

  • Telemarketing Services – Get your message out quickly, or obtain valuable information you're looking for from your membership. We develop customized questionnaires, interview your membership and provide data and summaries for you to analyze.