President of Advantage Marketing Solutions
Terry started Advantage Marketing Solutions with the vision to be a leading high value marketing and advertising company that supports businesses with their need to market. His knowledge, experience, and previous achievements are just some of Advantage Marketing Solutions assets. He is applying everything he has learned to Advantage Marketing Solutions, and continues to seek new opportunities for marketing and business solutions for all clients.
Prior to founding Advantage Marketing Solutions in 2005, Terry was Vice President of CUCorp, a subsidiary of the Michigan Credit Union League. He began his career at CUCorp in 1985, and over the course of his tenure with the company he transformed what was a very small department into Images & Ink, one of the nation’s largest marketing service organizations that focused mainly on financial marketing. This award-winning entity within the company provided first class advertising, marketing, consulting, and business partnerships to many organizations across the country.
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Katherine Van Eck
Operations and Sales Director
Kathy is the Operations and Sales Director. She provides top quality customer service and support to our clients. She has a wide array of Credit Union knowledge and is our “go-to” person for any forms or compliance-related questions. Kathy coordinates marketing programs and is essential in overseeing the timely delivery, with no quality compromise, of your products. She is continually working to meet our clients’ every needs, while some go as far as to say that she is the glue that keeps us together.
She graduated from Michigan State University with a BA in business administration and is a CUNA-certified Credit Union Compliance Expert (CUCE). She has more than 12 years experience working in customer service and as a Credit Union Compliance Coordinator. Her varied and extensive background includes managing the workflow process for a large printing and marketing company, customer service and support, and accounting.
Kathy enjoys spending time with her family and is involved in community programs and the Boy Scouts of America. She is also a traveler, having lived in Brazil for a year. She has a working knowledge of both Spanish and Portuguese.
Vice President and Creative Director
Shannon is a strategic, multidisciplinary designer & marketing expert with an eye for innovative, creative ideas for both digital and conventional marketing. She is a graduate of Wayne State University with a BFA in Graphic Design. Shannon is very personable and enjoys working directly with clients. She has a vast skill set with extensive knowledge of Adobe Creative Suite, the leader in professional creative software tools. Shannon also has a strong background in design, branding, content creation and print collateral from custom invitations to complete custom branded marketing campaigns. Other experience includes vehicle graphics, signs, posters and trade show items. She works hard to combine her knowledge and experience in these areas, to deliver the best creative and marketing services to Advantage Marketing’s clients and their audiences.
Her hobbies include softball, golf, and ice carving. She loves being outdoors and spending time with her family.
Marketing and Research Specialist
Heather joined the Advantage Marketing Solutions team in 2017. She has a strong business background in the retail and food industry. During her retail experience, she helped launch a new department called ClickList, which is an online food ordering program. Heather graduated from Eastern Michigan University with a Bachelor’s Degree in Business Education. She also recently gained her Master’s in Business Administration from Walsh College, in summer of 2017.
Heather loves working in the marketing field and helping businesses grow. She is known for being a fast learner and has the ability to take on new tasks. In her free time, she likes to spend time with family and friends. Her hobbies include Zumba and physical activity, as she has already ran two Disney ½ Marathons!
Creative Designer and Marketing Consultant
A keen eye for detail and design, Jessica is an illustrator at heart and incorporates her love for drawing, color, and concept into each design she takes on. Using consideration for what a client may or may not want, she comes up with different aesthetics and designs in order to bring originality and fun into professional and serious materials. Having extensive knowledge of Adobe Creative Suite and Creative Cloud, her experience with design programs is ever-growing and continues to expand each day. Beyond software, she has a wealth of knowledge in regards to digital and traditional illustration, as well as printed materials including invitations, EDDM, envelopes, packaging, and general printing. She is a graduate of the University of Michigan-Flint with a Bachelor’s degree in Fine Arts, emphasized on Illustration and Drawing, as well as an Associates in General Education focused on Graphic Design from Charles S. Mott Community College in Flint, Michigan.
When she has her free time, she enjoys her personal artwork, as well as reading, playing video games and enjoying time with her bird babies and boyfriend. She is also an avid outdoorswoman, eager to be out on the water and fishing numerous times a year, camping with a tent and a fire, and has a love for beautiful cars and SUVs.