It’s quite common for businesses to use paid ads to drive traffic, get leads, or increase sales. In this blog we will explain what are paid ads & PPC, how to grow your business with paid ads, and benefits of paid ads for your business.
In most cases, businesses are using paid ads to target an audience particular to their business goals. The ability to cast a wide network of targeted audience with precision can lead to remarkable ROI. For example, many businesses benefit from targeting consumers in search of goods and services offered by their company. Other examples might be consumers in search of product or company information, or other consumer reviews of products and services.
What are Paid Ads or PPC?
Paid Ads or PPC Ads (pay-per-click) are a type of advertising solution where advertisers (i.e. businesses) run ads on a search platform such as Google and pay a fee every time someone clicks on an ad. (For reference, in this blog we will continue to use the term PPC to explain using paid ads).
There are many different platforms that offer PPC advertising, including Google, Facebook, LinkedIn, and other search engines like Bing. However, in this blog, we are going to focus on the most popular form of PPC advertising.
Paid search advertising involves placing ads on search engines like Google. With PPC, businesses pay for an ad placement to appear on the search engine results page. When consumers use a search engine for a query search with keywords related to the business’ PPC ad specifications, the PPC ad will appear at the top of the page in their search query.
PPC ads can help your business get in front of consumers actively searching for your business that traditional advertising doesn’t allow for. PPC offers your business a cost-effective opportunity to reach your audience at a time when they are most actively looking for a business like yours.
Remember, every time that a visitor clicks on your ad, you are paying the search engine a small fee. When you set up your PPC ad campaigns effectively, you will find that this fee is minimal because the visit is often worth more than you are paying for a click. In other words, you pay a small fee for the click, but the money you stand to gain on a sale is much more significant.
How to Grow Your Business with PPC?
PPC is a great way to tailor advertising to the unique needs of your business. The marketing platform for Google Ads is flexible for all size & styles of businesses. With Google Ads there is no minimum spend & it’s easy to create campaigns and see the results instantly. It is important to choose the “right” keywords to connect with as many people as possible. Focus on long-tail keywords that are specific to your business and industry, they often cause the some of the highest click-through rates. You can change your keywords at any time to match your business’ goals and budget.
PPC can be a great way to market your business and reach new business leads (or consumers), but it can be a little confusing at first for those just getting started. PPC advertising is an opportunity to drive more traffic to your site through ads rather than organic content.
Recently, PPC has become the fastest growing ad format in the online sales and the retail industry. A recent report stated that U.S. advertisers spent over $13 Billion in 2019 on paid search ads and forecasted to reach up to $15 Billion by the end of 2020.
Though it’s important to spend your efforts on your organic SEO, that takes time and it’s a process as we all know. While a PPC ad campaign on Google can help you drive immediate results.
There are a lot of different moving parts involved in creating and maintain PPC campaigns. However, if you are well-organized, stay on top of your keywords, budget, and keep your end goal in mind, PPC may surprise you how well your campaign can work for your business. The more planned & strategic you are about your PPC campaign, the higher your potential return on investment can become. Advantage Marketing offers paid marketing campaign solutions and management services if you feel it is a too overwhelming task to handle.
Benefits of Paid Ads for Your Business
- PPC Ads Deliver Results – Fast Results
Organic SEO efforts take time, as we mentioned. You won’t start to see results right away. On the other hand, PPC ads bring immediate traffic to your site from the search engines. This makes PPC a great paired method to help support your SEO efforts.
- PPC Generates More Qualified Leads
Another benefit of PPC is the traffic it brings to your website. Even more, the consumers (leads) that are coming to your website from your PPC ads are more relevant. With PPC ads, you are strategically targeting the types of consumers who are most likely to be interested in your company & brand. This means that the traffic you drive to your website from PPC ads are more qualified.
- PPC Ads Provide Measurable Results
You can clearly measure every aspect of your PPC ad campaigns. Measurable results can be identified by the number of clicks, the CPC (cost-per-click), number of conversions, conversion rate, summary of sessions, and more. These results will help you to edit your keywords, budget, and improve your campaign over time.
- Improved Brand Recognition with PPC
Though not every consumer is going to click on your business’s ad when it appears in the search engine results. However, PPC ads on Google can improve brand awareness over time. The more a consumer searches for related keywords attached to your campaign, the more often they will be exposed to your company name, brand, and web address.
- PPC is Great for Local Search
Local Search has become undeniably popular over the last few years. Many businesses are targeting local consumers that are in proximity (or local) to their business location. The good news is that PPC advertising is a great way to target local traffic. When consumers use their smart phone or mobile device to search for businesses nearby, they will see your PPC ads. Google presents many features for local advertising, for example, consumers will be able to click on your ad for directions to your location, call your business, find out your location hours or what products or services your business offers.
- PPC Ads are Budget Friendly
Though PPC ads may seem intense and expensive on your wallet, PPC advertising can be budget friendly for your business. This makes it an ideal marketing solution for your business that might have a limited spend. Since you can target specific consumers and measure all aspects of your campaign along the way, there are plenty of ways to optimize your budget and boost ROI. Take advantage of features like budget caps, showing your campaign on specific days and/or time of day. This way Google and other search engines will not spend more than your campaign allows.
Our company, Advantage Marketing Solutions, is here to lessen some of the overwhelming online marketing strategies including PPC ad campaign creation & management so that you can focus on other areas of your business. Let us be your digital marketing partner.
To learn more about our PPC marketing services contact Advantage Marketing Solutions, by visiting our website or calling our office at 248-912-1285.