Strategic Marketing Plans

• Product: Having the right product or service for your market.
• Price: Selling your product or service for an amount that makes your target customer feel it is a good deal for what they purchase.
• Promotion: Creating appropriate perceptions across multiple marketing channels.
• Place: Distributing your product to locations where your target customers can readily find it; getting the right product or service at the right price in front of the right customer.

• Strengths: What makes your business thrive?
• Weaknesses: What are your vulnerabilities?
• Opportunities: What market conditions or segments can lead to growth?
• Threats: How are competitors snapping at your heels?

• High sales volume is not always the key. The goal should be profit.
• The goal of marketing is to generate the interest or recognition that will lead to increased sales and boost profits.
• Where do you want your company to be in a year?

• Identify your target by industry, annual sales, age, gender, number of employee’s, location, etc.
• What do those customers need?

• We will help you identify the right message, taglines, and opening and closing statements. Some people call this the promise, and others call it the main point. They are short concise statements—just a line or two—that tells your target why you’re different and better.
• When we craft a persuasive message, it’s not just your advertising message we’re talking about. It’s your whole marketing program.
• We think about your words and pictures! From the billboards crowding our highways to the graphics competing for attention on the web . . . we are very visual!

Learn more about our creative services.

Before you can actually start in the selection process to identify the best marketing channels, you must first learn and familiarize yourself with the various channels that are available that may fit your needs and budget. Below is a short list of the many options.

• Your Company’s Website
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Social Media Marketing
• Billboards
• Community Marketing:
  Press Releases, Sponsorship, Facility Advertising, Community Events, etc.
• Conventional Marketing:
  Direct Mail, Billboards, Trade Shows, Sponsorships, Seminars, etc.

Consistency: It’s one of the fundamentals of marketing. Consistency of your message strengthens what you are communicating about you, your company, and its products and services. Your message should be harmonized across your organization within all marketing campaigns and channels, as well as amongst your employees and anyone else that represents your company.

• A summary of your market position and goals.
• A definition of what you expect to accomplish in a specific time period (e.g: “We will sell 150 widgets by the fourth quarter.”)
• A list of target markets, including segmentation and niche areas.
• An appropriate strategy for each segment or market.
• Expenses and resources, and how they will be allocated.

Test, track and modify efforts with web analytics, call tracking and client management systems.
Include benchmarks to review whether your marketing efforts are on track and meeting your expectations.
Calculate (by each channel) the cost of marketing communications and compare with pre-determined specific sales forecasts.

• A regular review of marketing plans and activities is crucial to long-term success.
• We recommend a formal review every six months (or twelve months minimum) to determine necessary changes, progress, and results.