Strategic Marketing Plans
Harness the Power of Strategic Marketing
We believe marketing is strategic. It all starts with a plan.
A strategic marketing plan gives you a roadmap that will drive more leads to your business, create new customers, and increase revenue. Marketing a business, product or service, requires a comprehensive approach that offers creative and cost-effective solutions while increasing visibility and value. Advantage Marketing Solutions will help target your markets, and enhance awareness of your products and services through cross-media marketing strategies tailored to your specific needs. We apply conventional and digital marketing principles and personalized service. Our talented team, and quality products and services, ensure your desired results are achieved. Advantage Marketing Solutions understands marketing challenges inherent in business and product development. These include staffing issues, poor past results and working within a budget. We will help to maximize your impact and avoid costly mistakes.
12 Key Steps to Create A Strategic & Practical Marketing Plan
Our Strategic Marketing Process
You may need all, or just a portion of our 12 step process. We will develop a custom plan just for you.
1. Positioning Your Product / Service
The Four P's of Marketing
- Product: Having the right product or service for your market.
- Price: Selling your product or service for an amount that makes your target customer feel it is a good deal for what they purchase.
- Promotion: Creating appropriate perceptions across multiple marketing channels.
- Place: Distributing your product to locations where your target customers can readily find it; getting the right product or service at the right price in front of the right customer.
2. Evaluate Your Business
Draft a SWOT Analysis
- Strengths: What makes your business thrive?
- Weaknesses: What are your vulnerabilities?
- Opportunities: What market conditions or segments can lead to growth?
- Threats: How are competitors snapping at your heels?
3. Target. Saturate. Capture.
Create a Strategy
- High sales volume is not always the key. The goal should be profit.
- The goal of marketing is to generate the interest or recognition that will lead to increased sales and boost profits.
- Where do you want your company to be in a year?
4. Research, Research, Research
Define Your Target
- Identify your target by industry, annual sales, age, gender, number of employee’s, location, etc.
- What do those customers need?
5. Presence. Reputation. Value.
Create Persuasive Messages
- We will help you identify the right message, taglines, and opening and closing statements. Some people call this the promise, and others call it the main point. They are short concise statements—just a line or two—that tells your target why you’re different and better.
- When we craft a persuasive message, it’s not just your advertising message we’re talking about. It’s your whole marketing program.
- We think about your words and pictures! From the billboards crowding our highways to the graphics competing for attention on the web . . . we are very visual!
6. Digital, Event, Conventional
Select Your Marketing Channels
Before you can actually start in the selection process to identify the best marketing channels, you must first learn and familiarize yourself with the various channels that are available that may fit your needs and budget. Below is a short list of the many options.
7. Branding, Message, Presence
Create Consistent Marketing Collateral
Consistency: It’s one of the fundamentals of marketing. Consistency of your message strengthens what you are communicating about you, your company, and its products and services. Your message should be harmonized across your organization within all marketing campaigns and channels, as well as amongst your employees and anyone else that represents your company.
8. Goals, Timeline, Budget
Draft The Plan
- A summary of your market position and goals.
- A definition of what you expect to accomplish in a specific time period (e.g: “We will sell 150 widgets by the fourth quarter.”)
- A list of target markets, including segmentation and niche areas.
- An appropriate strategy for each segment or market.
- Expenses and resources, and how they will be allocated.
9. Schedule, Recurring, Consistency
Create A Marketing Calendar
10. Test, Track, Modify
Test, track and modify efforts with web analytics, call tracking and client management systems.
Include benchmarks to review whether your marketing efforts are on track and meeting your expectations.
Calculate (by each channel) the cost of marketing communications and compare with pre-determined specific sales forecasts.
11. Automate, Review, Implement Changes
12. Test, Analyze, Improve
Review The Plan Every Six Months
- A regular review of marketing plans and activities is crucial to long-term success.
- We recommend a formal review every six months (or twelve months minimum) to determine necessary changes, progress, and results.
Our Process Helps:
- Generate Leads to Your Business
- Set Up Key Tracking Systems
- Improve Your Bottom Line
- Gain New Customers
- Identify which current and new customers are your best prospects
- Evaluate your company data against your industry or market
- Set a baseline of simple but key tracking systems to learn what works