Direct Mail

We’ll Help You Make the Cut – Direct Mail Pieces, Postcards, Coupons, Mass Mailer Inserts

When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Using strong visual and messaging strategies, Advantage Marketing Solutions will make your ads stand out. Let us develop and implement your next results-oriented direct mail campaign from start to finish:

  • Copy Writing
  • Design and Imagery
  • Printing
  • Mail Services including mailing lists, sorting and bulk mail

We’ll get you noticed! Advantage Marketing promotes and resells these local direct mail services:

Valpak has helped hundreds of thousands of businesses attract customers since 1968. The familiar blue envelope delivers targeted marketing, neighborhood by neighborhood.

Advantage Marketing Solutions is an Authorized Valpak Reseller.

RSVP Direct Mail to the Upscale program targets affluent homeowners and brings you customers for only pennies per home.

JB Dollar Stretcher Magazine reaches over 5.4 million households, addressed with the name of the household member(s).

Money Saver Magazine is delivered to tens of thousands of homes every month.

Contact us for information on how to save money and increase your response rate using these direct mail venues.

The Basics of Effective Direct Mail

Following are some proven tips to consider when planning your next mailing.

The success of your campaign relies on the following:

  • The accuracy of your mailing list
  • The perceived quality of your offer
  • The appeal or look of your mail piece

Statistics suggest that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and design or look such as paper, type selection and color is responsible for the remaining 20%.

Buy a good list
Know your target, and select a qualified mailing list. You get what you pay for so don’t waste money on postage and the cost of your mailer only to find out that the less expensive list had a 60 or 70% accuracy rate.

Don’t underestimate the power of the word FREE
Nothing works better than a powerful offer to get your target to respond. Be sure your offer is easy to understand and clearly spelled out. Don’t underestimate the power of the words FREE or MONEY BACK GUARANTEE.

Be sure to:

  • Keep the copy simple with your message stated clearly
  • Write with emotion using the first-person perspective (use you, your, me, mine and our)
  • Personalize the piece and describe the problems that your product or service solves
  • Use a call to action and include a deadline

 

Mailing Lists

We only offer the highest quality data at great prices. Unlike other companies, we don’t charge extra for every select, or sell you low quality lists at a cut-rate price. At Advantage Marketing Solutions, we use only high quality lists, searchable by a variety of criteria for one affordable price.

  • Highest Quality Data – We only sell lists from reputable sources. You will find less modeled data and much more actual information based on the household and individual level. Better data means better results!
  • Experienced Reps – We know lists.
  • Free Counts and Pricing – We will give you counts and pricing options.
  • On-Line List Counts and Ordering – Coming Soon!

Consumer Lists
Standard Selects:

  • Geographic Area
  • Age
  • Income
  • Gender
  • Marital Status
  • Households with Children
  • Age & Gender of Children
  • Households with Seniors
  • Housing Type
  • Homeowner / Renter
  • Home Value
  • Year Home Built
  • Length of Residence

Business Lists
Standard Selects:

  • Geographic Area
  • Employee Size
  • Sales Volume
  • Year Started
  • Headquarters / Branch indicator
  • Minority Owned Business

Optional Phones & Contacts:

  • 100% Phones & Contacts Where Available*
  • 100% Fax Numbers
  • Fax Numbers Where Available

SIC Codes

When performing a search using the business data file, you can narrow down the result of your search by classifying the records according to business type. Information is divided into the following sections: You can narrow down a search by defining the Standard Industrial Classification (SIC) Codes. SIC Codes are four-digit numerical codes assigned by the U.S. government to business establishments to identify and classify businesses.

The first two digits of an SIC code identify the major industry group, the third digit identifies the industry group and the fourth digit identifies the industry. The industry may be broken down further into 5 to 8-digit codes to define its specific segments. Note that the lesser the number of digits, the more general the code’s scope is. More refined codes contain all the digits of more general codes plus a few digits.

Occupant Lists
Standard Selects:

  • Radius from an Address (not just the mid-point of a zip code)
  • Average Income

Optional Selects
Occupant name list

This is the normal Occupant list with the head of household’s name given, when available. You receive the personalization of a Consumer list, with the postage savings of an Occupant list.

Specialty Data Lists

No problem! We are specialists in those hard to find lists. In fact, we have a dedicated Specialty List Researcher whose job is devoted to locating these unusual lists. See our most frequent requests below:

  • Real Property Data
  • New Movers
  • Pre-Movers
  • New Homeowners
  • Modeled Credit Scores
  • Actual Credit Scores
  • Students
  • Teachers
  • Ultra Affluent
  • Political
  • Professionals at Home
  • Professionals at Work
  • Medical Lists
  • Magazine Subscribers
  • And much, much more…

Call us today to get counts on your next Specialty List.

 

Mailing and Shipping Services

Our relationship with leading mail houses mean savings for you on bulk mail, including direct mail pieces, statements and other business mailings.

Large mailings can be a labor-intensive and time-consuming process. Using the latest technology we can address and sort your mail, resulting in better postal rates and saved time. We also provide fulfillment services, including collating, folding, inserting, warehousing and drop shipping.

Keep in mind that we can print your envelopes or labels with your logo, tag line or message.

Click for the latest US Postal Rates and Information.