What Is A Vehicle Wrap?
Vehicle wraps are computer generated artwork that are digitally printed and applied to any surface such as autos, vans, trucks, buses, boats & planes. They are eye-catching and probably the biggest bang you will get for your advertising dollar. Businesses with delivery or service vehicles are particularly well positioned to utilize vehicle wraps since their vehicles are always being driven around town and in front of new potential customers.
Why Consider Using A Vehicle Wrap Advertisement?
Simply put you get the most views from potential customers for every dollar spent. This is great for targeting local customers. According to Arbitron studies, a well designed vehicle wrap can increase local business 20% to 70%.
How Much Does A Vehicle Wrap Cost?
There are several things to consider: Design Time, Materials (including vinyl and lamination), Print, and Installation. Size of the vehicle, amount of the vehicle to be wrapped and type of vehicle play a part in cost. In general, vehicles with compound curves, or indentions, like a VW Bug or PT Cruiser are more difficult and more expensive to wrap than a box van with flat surfaces.
Partial wraps are a great way to minimize cost as opposed to a full wrap. Cast (High Performance) Vinyl is more expensive than Calendared (Intermediate) Vinyl and lasts longer so be sure to discuss with your supplier. Make sure to request a clear vinyl over laminate also. It costs a little more but is well worth it.
How Can I Justify The Cost Of A Vehicle Wrap?
If you are using your vehicle wrap as signage there is no more cost-effective advertising method available. It has been proven that the cost per impression of vehicle wraps is less than other forms of advertising such as billboards, television, radio and yellow pages. If you are using your vehicle wrap to improve the appearance of your vehicle, digitally printed vehicle wraps can simply not be duplicated by other methods such as paint or air brush.
Will It Damage My Car Paint?
In most cases vehicle wraps will not damage factory paint jobs. It is important to talk with your supplier and possibly pre-test your paint job prior to wrapping with vinyl. Paint in poor condition may peel when vinyl is removed.
What Is The Process For Wrapping A Vehicle?
Vehicle wraps, bus wraps and fleet wraps are comprised of three phases. The first is the design phase which includes getting accurate measurements for the vehicle and actual design of the graphics to be applied. The second is the production phase where the graphic is printed and then laminated to protect the vinyl from abrasions and UV rays that can cause graphics to fade over time. The third phase is installation where the vinyl is actually applied to your vehicle. In some cases there may even be a fourth phase, the removal of graphics if requested.
Do I Have To Wash My Vehicle Before Installation?
Yes. All vehicles have to be free of dust, mud, wax, oil, Armor-all type products, and other agents that may prevent the vinyl from adhering to the vehicle surface during the installation process. Even if you clean the vehicle yourself your installer will still do some prep work to the vehicle to ensure it is ready for the vehicle wrap. Most vehicles need to be high pressure washed with detergent. After washing, it is also critical to prep the vehicle surface with degreasers, alcohols and other solvents.
Can I See Through Vinyl On The Windows?
You can see-through window graphics that are printed on perforated window film. Window Perf vinyl is vinyl that is perforated with very small holes that allow you to see out. From inside the vehicle visibility is similar to regular window tint. From the outside the graphic is visible. For safety reasons the front windshield and front driver and passenger windows should not have vinyl graphics. Rear windshield and rear windows on passenger and driver side doors can normally have vinyl graphics. However, laws vary by state, so please check.
How Long Will A Wrap Last On My Vehicle?
All of our wraps are warrantied for 3 years against fading, peeling, cracking as covered by the manufacturer of the film. In most cases this is covered under 3M’s Performance Guarentee. The lifespan of this product is 3-5 years.
Can The Wrap be Removed?
Yes, we recommend a professional remove the graphic within the lifespan of the product; typically 3-5 years. All vehicle wrapping vinyl is design to be removable within that time span. If removed by a professional there will be no adhesive residue and your car will be as clean as the day it was originally wrapped.
How will I know what my car will look like when done?
Your provider should provide you with color proofs before they begin the job. Wr require a sign-off before we begin printing your wrap. You can expect slight color differences between the proofs and final wrap due to the difference between printing on paper versus vinyl and the difference in inks, but there shouldn’t be extreme color differences. We can offer a Press-Proof, where the proof will be printed on the same machine to print your wrap; there is a $25 proof cost for this.
What Is The Best Base Color For A Vehicle That Is Going To Be Wrapped?
Most professionals prefer a black vehicle because black helps to hide any areas that don’t match the vinyl graphics. Any base color on a vehicle can be wrapped, but black seems to work the best. If you have a base color other than black, try to design your wrap with colors that will compliment your base color just in case it can’t all be “covered” easily.
How Do I Care For My Wrap?
Hand washing is best. Try to avoid high pressure washes and be careful never to use an ice-scraper on window graphics. There are specially designed products to clean and polish vinyl graphics so ask your supplier. Click for Vehicle Wrap Care Instructions.